Distillers Summary
Spirits group Brown-Forman has set a target to make India one of its top ten markets for Scotch whisky. The company plans to achieve this milestone within five years.
Why it matters
Major multinational focus on India signals rising demand and stronger distribution competition for imported Scotch brands.
Source
Reported by Rediff MoneyWiz. Read the full story there.
Summary written by Distillers Hub from the original report.
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