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Regulations / Canada / New Brunswick

Alcohol regulations in New Brunswick

How to import or export liquor and spirits to New Brunswick, Canada, how to register products and labels, the import duty and taxes, and how to get a licence to make alcohol there. Researched August 2026.

Research guide, not legal advice. Compiled in August 2026 from the public sources listed at the bottom of this page. Duty rates, fees and rules change often: confirm with the regulator, a customs broker or local counsel before you act. Spotted something out of date? Tell us.

Status
Legal
Legal drinking age
19
Legal purchase age
19

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Licence to make spirits (distillery and bottling)

Licences needed
Provincial Distiller's Licence (New Brunswick Liquor Control Act) and Federal Spirits Manufacturer License / Excise Duty License (Canada Revenue Agency). To operate an on-site retail shop, manufacturers also require an Agency Store appointment from ANBL.
Authority
New Brunswick Department of Justice and Public Safety (Liquor Licensing) and Canada Revenue Agency (CRA)
Documents
Manufacturer of Alcoholic Products Application, Personal History Report forms for key principals, municipal compliance/zoning approval, detailed site/facility layout plan, federal excise licence registration, and criminal background checks
Fees
CAD $200 per year if 75,000 litres or less manufactured annually; CAD $2,500 per year if more than 75,000 litres manufactured annually
Time to obtain
not confirmed

Import licence and registration

Who can import
The New Brunswick Liquor Corporation (ANBL) holds a provincial statutory monopoly on the commercial importation and distribution of beverage alcohol. Third-party commercial entities cannot import directly for resale without consignment to ANBL.
Licences or registrations
No separate commercial import licence exists for private businesses; foreign distilleries work through registered liquor agents/representatives who submit products for listing with ANBL.
Authority
New Brunswick Liquor Corporation (ANBL) and Canada Border Services Agency (CBSA)
Documents
Manufacturer authorization letter on corporate letterhead designating the local sales representative/agent, product listing documentation, and Certificate of Analysis
Fees
No statutory provincial import licence fee; ANBL assesses listing, administrative, and freight/handling fees
Time to obtain
not confirmed

Product and label registration

Required: yes Process: Spirits must be formally submitted and approved via the ANBL Product Listing and Lifecycle Management process (Category Review Listing calls or specialty purchase intake). Products must satisfy ANBL Social…

Import rules

Under the federal Importation of Intoxicating Liquors Act (IILA) and provincial legislation, commercial alcohol entering New Brunswick must be consigned directly to ANBL as the importer of record. Shipments require CBSA customs…

Import duty on spirits (HS 2208)

Spirits imported under HS heading 2208 are generally duty-free under Canada's Customs Tariff Schedule (Most-Favoured-Nation and preferential trade agreements like CUSMA/CETA), though certain specialty spirit preparations or liqueurs may incur specific or ad valorem customs rates.

Excise and taxes

Federal excise duty applies (CAD $13.303 per litre of absolute ethyl alcohol for spirits over 7% ABV). ANBL applies category markups and minimum retail price floors on duty-paid landed costs. Retail sales are subject to the 15%…

Retail and distribution

Regulated under an ANBL-controlled hybrid distribution model. Spirits are retailed through ANBL corporate stores, private rural agency stores appointed by ANBL, and manufacturer on-site retail agency shops (grocery stores are…

Online sale and delivery

Allowed with restrictions. ANBL operates an online ordering service. Licensed local manufacturers and licensed delivery services are permitted to deliver spirits directly to consumers; recipients must present government-issued…

Labelling

Must comply with federal Food and Drugs Act, Consumer Packaging and Labelling Act, and ANBL guidelines: mandatory bilingualism (English and French), common name/class of spirit, net volume, alcohol by volume (% alc./vol.),…

Advertising

Governed by the New Brunswick Liquor Control Act (Advertising of Liquor Regulation 90-10), the Canadian Code of Advertising Standards, and ANBL internal policies. Advertisements cannot target individuals under 19, encourage…

Legal definitions of spirits

New Brunswick enforces federal Canadian standards of identity under Division 2 of the Food and Drug Regulations (Part B), which mandate minimum 40% ABV for standard whisky, rum, gin, and vodka (unless distinctly categorized as…

Dry or restricted areas

None at the municipal level under general provincial legislation. However, First Nations band councils within New Brunswick may enact local dry or restricted reserve bylaws pursuant to section 85.1 of the federal Indian Act.

Recent changes

New Brunswick eliminated personal exemption volume limits on alcohol brought into the province from other Canadian provinces, moving towards interprovincial direct-to-consumer framework integration. ANBL announced the…

Opportunities for exporters

Foreign distillers can enter New Brunswick by partnering with a registered Canadian beverage alcohol agent to pitch spirits during ANBL listing calls, targeting specialty product shelves and seasonal promotions. High-end and…

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Sources

  1. Government of New Brunswick - Liquor Licences and Permits
  2. New Brunswick Regulation 89-167 - Fees Regulation under the Liquor Control Act
  3. New Brunswick Liquor Control Act (RSNB 1973, c L-10)
  4. Alcohol Laws Canada - New Brunswick Overview
  5. ANBL - Alcool NB Liquor Annual Reports & Governance

Selling into New Brunswick or buying from it?